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Last updated: 28 October 2026

1. Introduction

Switchback Tours (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, make an enquiry or book a tour with us.

We handle personal information in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, where applicable.

2. Information We Collect

We may collect and process the following information:

• Personal details: Your name, email address, telephone number and other contact details.

• Booking information: Details relating to your tour reservation, payment status, travel arrangements and communications with us.

• Vehicle information: Where necessary for tour organisation, relevant details about your vehicle and registration.

• Payment information: Information required to process payments. Card payments may be handled by third-party payment providers.

• Website information: Technical information such as your IP address, browser type, device information and website usage data, where applicable.

• Communications: Information you provide when contacting us with enquiries, feedback or requests.

We only seek to collect information that is reasonably necessary for the operation of our business and the provision of our services.

3. How We Use Your Information

We may use your personal information to:

• Process and manage bookings and payments.

• Communicate with you about your tour, including itineraries, accommodation and important updates.

• Respond to enquiries and provide customer support.

• Organise and administer our driving tours and related activities.

• Meet legal, regulatory, insurance and accounting obligations.

• Improve our website, services and customer experience.

• Send marketing communications where we have a lawful basis and, where required, your consent.

We will not use your personal information for purposes incompatible with those described in this policy without an appropriate lawful basis.

4. Legal Basis for Processing

Where required by data protection law, we process personal information on one or more of the following grounds:

• Contract: Where processing is necessary to manage your booking or provide our services.

• Legal obligation: Where we must comply with applicable laws or regulations.

• Legitimate interests: Where processing is necessary for legitimate business purposes, provided your rights and interests do not override those interests.

• Consent: Where you have given consent, such as for certain marketing activities or non-essential cookies.

You may withdraw consent at any time where processing relies on consent.

5. Sharing Your Information

We do not sell your personal information.

We may share relevant information with trusted third parties where necessary to operate our business, including:

• Payment processing providers.

• Hotels and accommodation providers involved in your tour.

• Booking platforms and website service providers.

• IT, hosting, analytics and customer communication providers.

• Insurers, professional advisers and legal representatives where necessary.

• Public authorities or law enforcement agencies where we are legally required to do so.

We only share information where reasonably necessary and expect relevant service providers to handle personal information securely and in accordance with applicable law.

6. International Transfers

As our tours may take place in France, Switzerland and other European destinations, it may be necessary to share relevant booking information with service providers located outside the United Kingdom.

Where personal data is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable data protection requirements.

7. Data Security and Retention

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling bookings, resolving disputes and meeting legal, accounting and insurance requirements.

Retention periods will depend on the type of information and the circumstances in which it was collected.

8. Cookies and Website Analytics

Our website may use cookies and similar technologies to support essential website functionality, remember preferences and understand website usage.

Where required by law, we will request your consent before using non-essential cookies, including certain analytics or advertising technologies. You can manage your cookie preferences through the website's cookie settings, where available.

For further information, please refer to our Cookie Policy, if provided.

9. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

• Request access to the personal information we hold about you.

• Request correction of inaccurate or incomplete information.

• Request deletion of your personal information.

• Request restriction of certain processing activities.

• Object to processing based on legitimate interests or direct marketing.

• Request the transfer of certain personal information to you or another organisation.

• Withdraw consent where processing is based on consent.

• Lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom.

To exercise your rights, please contact us using the details below. We may need to verify your identity before responding.

10. Third-Party Websites

Our website may contain links to third-party websites, including hotels, booking services and social media platforms. We are not responsible for the privacy practices or content of those websites. We recommend reviewing their privacy policies before providing personal information.

11. Children's Privacy

Our services and website are not specifically directed at children. We do not knowingly collect children's personal information unless it is necessary for a booking or related service and there is an appropriate lawful basis to do so.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal obligations. The latest version will be published on this page with the revised date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Business name: Switchback Tours
Email: switchbacktours@outlook.com
You can also find information about your data protection rights and how to raise a concern on the Information Commissioner's Office website: https://ico.org.uk/